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Why is the shuttle rolling if the cheapest way to launch is at an orbital inclination of zero? It all depends on the location of your launch pad. Let's start by saying that the further you are launching from the equator the bigger your minimum orbital inclination will be. Like I mentioned before, at the equator the minimum orbital inclination you can achieve is 0 degree but at the poles the minimum is 90 degrees. This is because you can only achieve an orbit where the orbit plane is cutting the planet through it center of mass. In the case of the earth, since it's fairly round and the density is not uneven, orbit planes would cut the planet in half. The location and orientation of the shuttle launch pad and the target orbital inclination for each mission will, most certainly, force the shuttle to roll to set his orbital plane. The distance from the equator is also why the ISS orbital inclination is 51.6 degrees (far from zero). This is because of the Russian launch pad location is very far from the equator and the minimum orbital inclination that can be achieved from there is 51.6 degrees.